Creating an in-store spatial experience for during ADE


Conceptual development

Artistic Direction


Ace & Tate as the official Creative Fund Partner supporting Amsterdam Dance Event’s first ever Art and Activism programme asked Uncoated to take-over their new store. The topic of this in-store installation was to bring forward the message that the struggle with the person we are versus the one that we show to the world is a dialogue needing to be opened. In collaboration with photographers Tom Hegen and Matthew Coleman we therefore launched an in-store exhibition during ADE. Which included an opening night panel talk and celebration.

Josephine de Fijter, Uncoated
Bogomir Doringer & Arad Inbar, Body in Revolt
Charlotte Krieger, ADE x FOAM


Ace & Tate