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The Humanscale installation mimics visitors behaviour


The New York-based designer Todd Bracher has created an interactive light sculpture for the manufacturer of ergonomic workplace products. Entitled Bodies in Motion, the installation was designed by Bracher in collaboration with the digital designers from 'Studio The Green Eyl', and aims to capture the feeling of human movement.



© Todd Bracher, credits Dezeen

"We wanted to capture human movement in a way that’s truly pure and very connected to Humanscale’s DNA."


The installation, which was situated in the warehouse of Ventura Centrale in Milan, features a minimal representation of the human body formed of lights that respond to the movements of visitors. As their bodies are scanned by camera sensors, 15 motorised lights project tightly-focussed white beams onto a screen fifteen metres away. The points of light on the screen correspond to key points of the subject's body such as their head, shoulders, elbows, hands, sternum, hips, knees or feet.

© Todd Bracher, credits Dezeen


The installation was influenced by the research of Swedish scientist Gunnar Johansson, who investigated motion perception in the 1970s. "He explored the idea that our brain is hard-wired to recognise the human figure even with very little information," The explained. "So even with just three points moving in a certain formation you will understand that this is a human arm moving, or with 15 points you will understand that it is a human figure walking."



© Todd Bracher, credits Dezeen


About the artist

Todd Bracher Studio guides some of the world's leading brands to realize strategic differentiation through design. Our strategic design process helps our clients leverage their unique assets to achieve market growth, elevate brand visibility, and evolve product portfolios for a contemporary audience.


Brand collaborations

3M, Humanscale, IMM Cologne.

More information

Website

Instagram


Credits: Dezeen




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