W Amsterdam hotel

In-shop exhibition where Dutch photo talent and design merges


Talent scouting

Artistic Direction

Branded campaign

Event development

20190117_UNCOATED EVENT-47.jpg

X BANK is a one-of-a-kind concept store and art exhibition space set in the historic building of the W Hotel Amsterdam, located between the Singel Canal and the Royal Palace. The 700-square-metre store showcases over 180 Dutch art, fashion and design labels and hosts unique programming year-round, ultimately aiming to bring the community together to celebrate Dutch creativity.

Uncoated platform presented the exhibition ‘‘Re-designing Nature’ in collaboration with X BANK Amsterdam. The aim of this show was to support emerging Dutch photography talent by showing their works in a curated environment.


By placing the works within a socially relevant topic it was aimed to get people interested in photography art. It was the task of Uncoated to appeal and attract during the opening night, a new audience to the exhibition so that the store gets wider known. In collaboration with Dutch photographers Lana Prins, Robert Peek and Maarten Rots we visualized the narrative around the relation of humans and nature. 


W Amsterdam hotel